It’s the return of Epic! “Hold It Down” is the first single from Epic’s first new album in 15 years. He uses the song to proclaim he is still down for hip hop culture while also touching on other topics that are important to him, such as action on the climate crisis and support for the Canadian hip hop scene. The concept was also influenced by a 9-month deep dive into reggae culture via U.S. east coast college radio shows in his late-40s. Epic lays down his train-of-thought rhymes in his unique folk-rap delivery over groovy, jazz-soul production from collaborator robcrooks, who he is teamed with for the full Nassau Manor album. In an age when many collaborations are done online, Epic flew on WestJet to Winnipeg to recorded it at Rob’s apartment near the banks of the Red River.
Written and performed by Epic
Produced by robcrooks
The single is accompanied by a video shot by Epic and Kelley Dunfield while on vacation in Rome, Italy, and was edited by robcrooks. The video captures Epic rapping in front of iconic spots such as the Spanish Steps, the Trevi Fountain, Piazza Navona, and the Coliseum at night. Even on vacation, Epic holds it down for the culture.
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