Zimbabwe-born, London-based emcee Rhyme Assassin delivers a straight-up banger and connects with bully-rap royalty on his new single, "Run Em Up (Told Ya)," featuring none other than M.O.P. and Ruste Juxx.
The track also features production from underground rap luminary The Arcitype, whose menacing beat inspired Rhyme Assassin to reach out to his collaborators here. "I could only hear M.O.P. on the instrumental," he says, adding that it didn't matter how many times he listened to it, because he could only hear the Brownsville thugs on the beat. Then, when he needed a third verse to close it out, he linked up with Ruste, who "complemented M.O.P.'s energy and vibes," Rhyme Assassin says.
"Run Em Up" is an absolute bruiser of a track, with everyone involved nailing the concept of running up on the competition. It's also the second single from Rhyme Assassin's upcoming debut album, Dedicated to Self, which also features Ras Kass, Masta Ace, Stic Man (dead prez), Saigon and Keith Murray. You'll hear beats from Buckwild, Tru Master, and DJ King Flow, among others. And for those just getting to know Rhyme Assassin, be sure to check out his previously released mixtapes and compilations, like 2021's Side Barz.
"Run Em Up (Told Ya)" is available now on all major digital retailers and streaming platforms, and his upcoming LP, Dedicated to Self, is due out later this year on Uncle Rhymez Records.
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