With “What Doesn’t Does Nothin” Eto impressively underlines his status as one of the most influential producers and MCs in the current underground landscape. The track is a concentrated blast of energy carried through Eto's signature production - dark, direct and uncompromising. The collaboration with director Starz Coleman (LordMobb) for the official music video turns out to be a stroke of luck: the cinematic aesthetic perfectly reflects the gravity and density of the lyric. In his usual manner, Eto delivers verses that are deeply rooted in the reality of his native Rochester, while demonstrating an exceptional sense of atmosphere. “What Doesn’t Does Nothin” serves as a powerful preview of his upcoming album “People Places & Things.” It is a work for those who appreciate hip-hop in its purest, unadulterated form - far away from commercial trends, but with even more artistic substance.
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