
Bristol producer Sam Krats has been quietly building one of the most consistent transatlantic catalogs in UK hip-hop, and this heavyweight 7" single is another marker in that run. The A-side, "It's Going Down," pairs Krats' production with Detroit's Guilty Simpson – a pairing that works precisely because neither needs to overstate the case. Simpson's delivery is characteristically blunt and grounded, Pete Webb's bass sits in the pocket, and DJ Rasp handles the cuts. The whole thing is mixed by Krats and mastered by Matt Colton at Metropolis, which gives it a density that carries on wax. The B-side is where things get historically interesting: the New Brand Remix of "360" brings in ED O.G, Jeru the Damaja, and El Da Sensei – three MCs whose pedigree stretches back to foundational early-'90s East Coast records – remixed by the duo Nick Doobay and Pete Webb. It reads less like a bonus and more like an argument about where the lineage lives. The single is extracted from Krats' forthcoming double album "Culture" on PCP Records and Revorg Records.
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