Substance810 – "Greed Tastes Like Power" [ALBUM]

*Greed Tastes Like Power* is not an album about the seven deadly sins, as the early single “Gluttony” might initially have suggested. Substance810 describes the project as a cinematic crime drama about ambition, money, betrayal, morality, and the way power changes the temperature of a room. Its reference point is less religious doctrine than Gordon Gekko’s Wall Street coldness, translated into the language of grimy underground rap. Substance810 is from Port Huron, Michigan, with the 810 in his name referring to the regional area code. As a member of the Umbrella Collective, he has built a catalog around the belief that every album should occupy its own world. Here, that means production must sound cinematic and gutter at once, guest appearances cannot exist merely as names on a cover, and even delivery and sequencing have to serve the atmosphere. “Gordon Gekko” functions as the mission statement, while previously released records including “Gluttony” and “Kindness for Weakness” establish different moral temperatures within the album. The key is that Substance810 neither condemns nor celebrates greed in simple terms. He understands the hunger of someone who comes from less and wants more, but he also examines the point where “more” loses any natural limit. The album therefore operates as a character study: power can create opportunity, but it also exposes who somebody already was. Twelve tracks, thirty-five minutes, released through Raw Soundz and Umbrella Collective—cohesive enough to sustain a concept, raw enough to avoid sounding like a lecture.