Shot it, cut it, released it himself: PAYSO JACKSON's "FAKE LOVE" video, taken from his already-available project Prices Goin Up, is a one-man operation down to the edit – all visuals shot and edited by Payso Jackson, no director-for-hire in sight. That total-control approach fits a song title about distrust like a glove; when the subject is fake love, doing everything yourself is both the aesthetic and the argument. The project title completes the thought – prices going up, loyalty getting scarcer. No further credits are listed – so the write-up stays lean here. DIY in the literal sense, and worth a look for exactly that reason.
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