A rap video shot inside a sculpture-filled art institute is a statement before the first bar drops: "Toast," the new single from Hamburg veteran Samy Deluxe and DJ Desue, was filmed at the Woods Art Institute within the exhibition "WHAT PARADIESE!?" – painter Dimitris Tzamouranis in dialogue with the Reinking collection – with works by Gelitin, Will Coles, Agathe Snow, Folkert de Jong and more framing the shots, plus a sculpture garden featuring Atelier Van Lieshout and Brad Downey among others. Director DAVI.IN, who also edited, stages the track as a walk through contemporary art with a custom-built bodega set designed by Formula76/Typeholics dropped into the middle of it – corner-store rap iconography transplanted into white-cube surroundings, which is a sharper visual joke than most German rap videos attempt. Jakob Süss handles cinematography, and the whole production credit list reads like a film shoot rather than a music video, which tracks with where Samy Deluxe has positioned himself for years: a technician's technician who treats German-language rap as craft worth institutional walls. The new album is up for pre-order through his own shop – details beyond that aren't listed, so the write-up stays lean there. For non-German-speaking heads, this one's worth watching on the visual level alone: the dialogue between street-level rap codes and gallery art is legible in any language.
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