The Lords Of The Underground (LOTUG) have released the official music video for “Every Man”, a central cut from their 2025 collaboration album “So Legendary”. The trio from Newark, consisting of DoItAll, Mr. Funke and DJ Lord Jazz, seamlessly builds on the synergy with the German producer team Snowgoons. The track features the signature Snowgoons sound - distinctive boom bap drums combined with orchestral nuances - which forms the lyrical foundation for the Lords' precise verses. The visual implementation was carried out by Vic Shadez (@vshadez), who captures the raw energy of the group in an authentic street setting. "Every Man" is part of the Lords' fifth studio album, which was released on April 11, 2025 via the Goon MuSick label after a five-year period in the making and marks the group's first full project in 18 years. With songwriting credits from Al-Terik Wardrick, Bruce Colston and Dupre Kelly, as well as the production signature of Detlef Keller and Manuel Winter, this release represents a significant testament to the durability of the Golden Era sound in the modern era. The connection between the Newark legends and the European underground producers cements their status as one of the most effective transatlantic collaborations in hip-hop history with this video.
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