Rochester, NY duo Young Black and Gifted bring back top-notch, motivational street sound with the video for "Prime Time." The track marks the latest collaboration between beat specialist Kidd Called Quest and lyricist Azariah. Amidst a scene often dominated by negativity, the two deliver an anthem for the daily grind. The clear message: rely on yourself and don't expect shortcuts. With gritty boom-bap beats and razor-sharp verses, they once again demonstrate their savoir-faire. Directed by hiphopizlyfe, the video perfectly captures the duo's raw energy. The track is available now on Bandcamp for anyone who wants to support genuine independent hip-hop.
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