Granuja & Deejohend "Criollo" [VIDEO]

The most useful line in this video's description is a claim about what it isn't. Medellín a Solas the album Granuja and Deejohend made together is a record of instrumentals, and "Criollo" is described as the only track on it with a voice. One song with words on an otherwise wordless album is a deliberate placement, and it explains why the video carries more than ten thousand views in under a week: it's the one place on the record where the duo speaks directly. Granuja is Mateo Montaño, born in Apartadó, Antioquia in 1987 and raised in Medellín. He is one of the most consequential figures in contemporary Colombian hip-hop a rapper and beatmaker who came up through Gordo Sarkasmus and the Moebiuz collective, released his solo debut Círculo Vicioso in 2017, built the Rap y Hierbas series that put other Colombian MCs over his own beats, and made De las Sombras with the British rapper Jam Baxter in 2023. "De Pe a Pa" has passed seventeen million streams. Deejohend is a Medellín producer and DJ whose album Bajo Presión last autumn gathered much of the city's rap scene on one record. What Granuja does with his one vocal track is not celebrate. It's a statement of position: respect for the DJ, a declaration that he gave himself to this like a slave to a sect, and a running distinction between what's real and what isn't "falsos desde lejos, se reconoce al real, el falso se detecta." There's a line for the people inside: "para los libres y los presos en los pabellones." And one that doubles as a thesis for a career built outside the industry: "lo importante es que quede sonando en todo el hemisferio" what matters is that it keeps sounding across the whole hemisphere. Directed by Juanes Builes and Builesmith, shot by trigo_, digitised by Nativo. The album came out about a week before this.

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