“Pull Up” began as a diss record and changed direction through at least three rewrites. Von off North Ave says he wanted to turn anger over a confrontation into a broader statement about his position in music. His explanation centres on making success and hard work the response, rather than retaliation. The single reunites him with Juno Adonis, a producer he has known and recorded with for years. Their first collaboration in some time previews the forthcoming EP 38th & Garfield, with SEASXNS shooting and directing the video. Von previously recorded as Dyzzi from DivSel. He introduced the new name with “Been Busy,” produced by LethalNeedle with cuts from Chinch 33, after a five-year break. In describing that earlier track, he reflected on the period behind Same Clothes as Yesterday and the need to move beyond it. “Pull Up” now carries that change of identity into a fresh body of work, with an old production partnership helping him find a different starting point.
Transparency Note: AI tools assisted with research, drafting and language refinement.
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