Taj Austin and his Coast Contra partners developed part of their studio working method while serving customers at My 2 Cents in Los Angeles. He produces and raps on “THE REBIRTH,” whose video appears in Saturday Rap Cafe, a series he introduces as a space for pursuing art that moves him personally. That individual outlet follows years of exchanging ideas within the group. In a 2021 KXSC interview, Eric Jamal explained how their restaurant experience carried into recording: everyone could suggest an idea, however bizarre it initially seemed. He also credited his partners with teaching him to hear the instruments behind a rapper and consider the voice as another instrument. Their shared workplace became a gathering point beyond Coast Contra itself. Cypher Sundays began with roughly seven people at the restaurant and grew into events combining discussion, dance and rapping.
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