Baron Von Alias Joins Forces with Hip Hop Legends Keith Murray and Tash for New West Coast-Inspired Single "Lost In Translation"
Independent British hip-hop artist Baron Von Alias from Newcastle upon Tyne, England has officially released his latest single, "Lost In Translation," featuring certified hip-hop royalty Keith Murray and Tash of The Alkaholiks. The hard-hitting new track is now available on all major streaming platforms.
Produced by Steesh, the track delivers a distinct West Coast bounce that immediately sets a nostalgic yet revitalised tone. This heavy sonic backdrop inspired Keith Murray’s commanding opening line—a direct nod to The Notorious B.I.G.’s classic "Going Back to Cali." Mirroring that legendary vibe, the track incorporates signature talkbox vocals alongside the amazing cutting skills of DJ A.D.S. By combining these core, fundamental hip hop elements, the track successfully captures a nostalgic yet thoroughly current vibe.
The title, "Lost In Translation," carries a dual meaning for the artists. It explores how words and conversations easily break down and get confused in the modern world. At the same time, it serves as a metaphor for time travel and getting lost within the music industry—reflecting on artists who get left in the past by failing to keep up with current styles, trends, and the fast-moving digital landscape.
"The West Coast energy Steesh brought to the production immediately demanded something classic," says Baron Von Alias. "Having icons like Keith Murray and Tash jump on the verses, combined with DJ A.D.S. bringing back those fundamental cutting skills, really locked in the vision. We wanted to tackle that feeling of being caught between eras, where you risk getting lost in the shuffle if you don't stay true to the craft while evolving."
