Shot in same bodega that once named his former group, Brown Bag AllStars, and on the same block that was home to Fat Beats Record Store in NYC where Koncept began his career as an artist, here is the new Music Video for the title track to his new EP, “Lucy"
The title "Lucy" has a deeper meaning than just a female name. Koncept was raised in Queens, NY most of his life by his single mother (pictured on the EP cover art). Where he comes from, a “loosie” was a term for a cigarette at his local bodega. The title and the music on the “Lucy” EP represents Koncept’s story, his upbringing, his home, his roots, his journey, and the most important person in his life (his mother).
The lead single & title track "Lucy" paints a vivid picture into his neighborhood, his environment, and really shows you the strength and talent to why and how he got here.
Produced by Max Landry.
Koncept’s single “Leather" highlights the fact that it takes a lot of strength and confidence to navigate to the path you invision for yourself. With all the distractions in our environments, it requires discipline, courage and strategy to determine how to move, what is valuable and what is not while moving towards that vision.
Like every human, he too has been dragged down by distractions and circumstances, but it is overcoming those hard times through love for yourself, your passions, and your people that make you "tougher than leather".
This is a reflection of Koncept's upbringing, raised by a super strong single mom that worked multiple jobs to support him after leaving Koncept's father who was addicted to drugs. It wasn't easy, but she knew what she had to do to give her son a better life.
Produced by Jerm.
Finally, "ICE" is the moment we've all been waiting for.
If you didn't know about Koncept already, you're about to get very familiar, and we can feel the excitement.
Feeling good, feeling great, and the Champagne is on "ICE", so get a glass and get ready.
#champagnekonny
Produced by Nike Benz
Lucy is out Friday 29th April- https://soulspazm.ffm.to/lucyep
www.iamkoncept.com
IG: www.instagram.com/champagnekonny
Twitter: www.twitter.com/koncept
Facebook: www.facebook.com/champagnekonny
Youtube: www.youtube.com/user/Konceptcinemas
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