Hard Crew "Flow Ases!no" [VIDEO]

Hard Crew is not a rapper with a backing track. It's a band out of Bogotá, founded in 2013, built on fast tempos and aggressive delivery and willing to pull merengue house and dembow into the same set without treating either as a novelty. The most useful line in the credits for this video is the one that looks like a guest credit but isn't: "Instrumental por Naick B." Naick B is Nicolás Bernal Mosquera, one of the group's two vocalists and its in-house beatmaker. The production stays inside the band. The rest of the credits are more detailed than most videos at this level get. Visual production by HC Records, music by Hard Sound Records, direction by Henry Cavanzo, who also cut and coloured it, assistant direction by Daniel Escobar, Jenn Castillo on lighting as well as appearing in the cast, and thanks to a theatre. A five-name cast list. That's a crew, not a phone camera. That structure explains the group's trajectory. Hard Crew made its debut at Hip Hop al Parque last year, and got there by placing second in the district selection an audition process, not an invitation which earned a prime-time slot ahead of the headliner. Reporting from the festival describes a line-up of two vocalists, two backing vocalists, a DJ, a bassist and a promoter, rehearsing two or three hours a day, with the DJ and the guitarist both talking about the message. Albums have followed steadily: Desde El Sur, Como Suena last summer, A Blanco y Negro in the autumn, and three singles so far this year, including one with members credited individually rather than as the band. The track itself leans on accent as an argument "Just with my accent, I already dominate this," goes one verse, alongside "This is our kingdom and that's why I guard it" and another voice describes trying to "make it sound like the old school, a bit more powerful." That combination, nineties cadence under a Caribbean rhythm, is exactly what the group has been described as doing since it started. We ran "Como Nos Toque" from this camp earlier in the autumn. Same apparatus, same beatmaker, another video shot with a full cast.

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